Repositioning Johnson and Johnson EMEA employer brand across social media to attract a younger demographic.
The Objectives
1. Build brand awareness.
2. Redefine market positioning and value proposition.
2. Ensure consistent narrative across EMEA channels.
Our Solution
Social media audit for current channels
Gather data to make informed decisions through market research and competitor analysis
Defined candidate personas and most attractive employer attributes gathered from initial research.
Developed brand tone of voice guidelines to reposition the brand and continually reinforce what Johnson and Johnson stands for as an employer.
Organic Channel Strategy
Paid Channel Strategy
Example content calendar highlighting key themes.
Developed best practice guidelines and workflows from developing UGC to community management.
The Results
Social Posts
“One of the best investments I’ve made in my business.”
Tomayia Colvin
Tomayia Colvin Photography
“I know I have waxed lyrical repeatedly about how brilliant you are and have recommended you to others, but with work this brilliant, how could I not?!”
Kathrine McAleese
Sociologist, Systemic Psychotherapist and Speaker
“Wholehearted are professional and efficient meeting deadlines and delivering on expectations. They have helped grow our Instagram and our LinkedIn which has directly resulted in more paying clients.”
Ruth Kudzi
Founder, CEO, Optimus Coaching
"I was struggling to actively grow my social media platforms and the traffic to my sites with quality leads that actually converted. Wholehearted’s knowledge and expertise is simply incredible."
Jennifer Haride
Director, No Filter
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