Influencer marketing is the new word of mouth. 92% of customers trust an influencer more than an advertisement or traditional celebrity endorsement.
Influencer Marketing
We use the power of influencer marketing to help you cut through the noise and tap into new audiences who we know will fall in love with your brand. Our aim? To build honest momentum through human - to - human engagement that has a positive impact on your sales.
We work with you from ideation through to connecting you with micro and macro influencers and content creators who are perfectly aligned with your brand goals. We focus on content strategy so we ensure every influencer is shining the best light on your product in a way that is suitable for their audience and also stays on brand.
Our data-driven approach measures progress from beginning to end to provide you with tangible insights and ROI to build a solid influencer marketing strategy that is profitable and is supported by your social media marketing efforts.
Our Process
01
Conceptualisation
02
Search & Identification
03
Outreach
04
Negotiate
05
Review & Approve
06
Analysis & Reporting
What is influencer marketing?
Influencer marketing is a form of social media marketing in which a brand works with an influencer, content creator or blogger to promote their products or services. Brands can work with influencers on a gifted or paid basis in many different forms from visual, audio or written content to event attendance and ad placements.
What are the benefits of influencer marketing?
The main benefits of influencer marketing include generating brand awareness, driving traffic, increasing conversions or to gain media attention. The benefits of working with influencers is that it’s not your traditional one-to-many model where customers receive the same brand experience. Each influencer is sharing an authentic real life experience which their audience deems as a trustworthy source which can be x3 more likely to convert into a loyal customer.
How can I guarantee diversity?
At Wholehearted, we see first hand the misrepresentation, pay gaps and inequality within the influencer marketing industry. We care about diversity and inclusion so our choices are always non-discriminatory as to provide equal opportunities for all.
“One of the best investments I’ve made in my business.”
Tomayia Colvin
Tomayia Colvin Photography
“I know I have waxed lyrical repeatedly about how brilliant you are and have recommended you to others, but with work this brilliant, how could I not?!”
Kathrine McAleese
Sociologist, Systemic Psychotherapist and Speaker
“Wholehearted are professional and efficient meeting deadlines and delivering on expectations. They have helped grow our Instagram and our LinkedIn which has directly resulted in more paying clients.”
Ruth Kudzi
Founder, CEO, Optimus Coaching
"I was struggling to actively grow my social media platforms and the traffic to my sites with quality leads that actually converted. Wholehearted’s knowledge and expertise is simply incredible."
Jennifer Haride
Director, No Filter
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